2) Figure out who might have the unmet need: I asked five students that attend the University of Florida about their opinions of the food options we currently have.
3) Come up with a list of questions: -Where do you eat on campus?
- What do you think of the food in the dining halls?
- Why or why not do you like the food?
- Do you think there are any healthy options on campus?
- Are there any food places you would like to see on campus?
4) Go talk to customers: https://www.youtube.com/watch?v=bSUSA6QVJDQ
(I had trouble adding my voice recordings to the blog so I had to turn it into a video and upload it to Youtube)
5) Tell us what you learned about the opportunity: From interviewing these five students, I learned that they are unsatisfied with the options we have on campus. They feel like we could have much healthier options than we do now. The students I talk to don't really eat on campus because they don't like the choices. They also only thought there were a few healthy options such as Chik fil a and Croutons.
6) Tell us what you learned about interviewing customers: Talking to students on campus was definitely nerve-racking. Many people don't want to take the time to talk even though it takes less than five minutes. But, after the first one it got much easier to do. I chose to only record our voices because I only have a phone to use for recording and video recording would have been too difficult to go back and forth between me and the person I was interviewing. In the end, I learned a lot from these students and could use their feedback in coming up with ways to improve UF dining.
Hi Michelle,
ReplyDeleteI almost never eat on campus due to lack of variety and because it is expensive. On camps locations such as the Subway by Turlington don’t accept gift cards either. The few times I eat on campus I eat at Chipotle. I thought it was a good idea that you just recorded your voices because filming made myself and the people I was interviewing nervous. If you would like to check out my Customer Interview No. 1 blog post you can read it here: http://www.emmastetterent3003.blogspot.com/2016/01/customer-interviews-no-1.html
Thanks for sharing!
Michelle,
ReplyDeleteI also rarely eat on campus, but that is because I'm on my fraternity meal plan, although that isn't covered on weekends. So during the weekends when I'm looking for places to eat, I am also frustrated about the healthiness of the choices as they are mainly fast food and unhealthy. I also found this a little nerve-wracking especially when people declined my interview.
You can check out my post here:
http://jamesdonigan.blogspot.com/2016/01/customer-interview-no-1.html